BRIEF -
Client: Six Nations Rugby
Location: Stratford Westfield Shopping Centre, London
Objective:
Create a high-impact LED screen animation to promote the Six Nations Rugby Championship. The content will be displayed in a highly-viewable area at Westfield London, designed to capture attention, build excitement and reflect the intensity and heritage of the tournament.
Deliverables:
A dynamic LED screen animation optimised for large-format display.
Visuals to incorporate live-action energy, bold typography and impactful motion.
Final content to be visually striking and in line with Six Nations branding guidelines.
Info
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ClientPulse Creative London - The Times Newspaper
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Year2020
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RoleMotion Design / Visual
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Website
"As someone who grew up scrapping it out on the school rugby pitch, this project felt personal. I know firsthand the blood, sweat and sheer grit it takes to play a game as physical and proud as rugby. So being asked to bring that energy to life—on a giant screen in the heart of London...for the Six Nations! Honestly, it was an honour. This wasn’t just about animation. it was about channeling the passion, power and pride of the sport I’ve always respected."
Thanks to Pulse Creative London
Motion Design