Transformers: The Last Knight

BRIEF - To support the international release of Transformers: The Last Knight, Paramount Pictures commissioned a full-scale digital asset kit for global rollout. The centrepiece was a high-impact site takeover, supported by banners, rich media assets and localised creative built for multiple territories. The visuals needed to capture the film’s explosive action scenes, iconic characters from the provided assets. Strict delivery timelines across international platforms.

My response: This sequel was massive for the brand and for me personally. I grew up playing with Transformers, obsessing over Optimus Prime and now here I was helping bring them to life on a global scale. Seeing it go from childhood toybox to blockbuster cinema, then landing a spot on the international production team was surreal. The pressure was on—but I loved every second of it. Childhood dream meet creative reality.