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BRIEF - Warner Bros. Interactive Entertainment commissioned a dynamic digital asset kit to promote the launch of Batman: Arkham City. The brief focused on delivering a gritty, atmospheric suite of creative that captured the dark tone and cinematic scale of the game. Assets included static and animated banners, homepage takeovers for the 3 main characters (Batman, Joker & Cat Woman), all in rich mediaformat for use across gaming platforms, entertainment sites and retail partner channels. The creative needed to reflect the depth and complexity of the game world while celebrating one of pop culture’s most iconic heroes. Plenty of later nights on this project

My response: As a lifelong Batman fan and someone who’s been known to sink a few hours into a good game with friends, this was a dream brief! Getting to design for Arkham City felt like stepping into the Batcave itself. The atmosphere, the detail abd a great tam behind me. I was genuinely buzzing to contribute to something I’ve personally loved for years. This wasn’t just about delivering assets. It was about honouring a character that’s shaped generations. Creative adrenaline from start to finish.

Info

  • Client
    Itchi - Warner Brothers
  • Year
    2011
  • Role
    Motion Design / Visual
  • Website
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Intro Page Burning Away To Reveal Content
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Intro Page Burning Away To Reveal Content
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Intro Page Burning Away To Reveal Content
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Intro Page Burning Away To Reveal Content
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Intro Page Burning Away To Reveal Content
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Intro Page Burning Away To Reveal Content
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Unexpanded Banner
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Expanded Banner
"As a lifelong Batman fan and someone who’s been known to sink a few hours into a good game with friends, this was a dream brief! Getting to design for Arkham City felt like stepping into the Batcave itself. The atmosphere, the detail abd a great tam behind me. I was genuinely buzzing to contribute to something I’ve personally loved for years. This wasn’t just about delivering assets. It was about honouring a character that’s shaped generations. Creative adrenaline from start to finish."
Thanks to Itchi

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