Moana Banners

To promote the release of Moana, Walt Disney Animation Studios commissioned a series of subtly animated roadside digital banners for a high-visibility motorway takeover. The creative needed to balance bold visual storytelling with safety-conscious(no vivd movement to draw attention away from driver), design eye catching yet non-distracting motion that captured the film’s adventurous spirit and vibrant world. Designed for large-scale roadside screens, the assets showcased Moana, Maui, and key characters from the film in a way that was both immersive and respectful of real-world driving conditions.

My response: Working on any Disney title is a big moment, but Moana was pure magic. The animation, the colour, the emotions pulls you in. Getting to create large-format animated banners for a motorway takeover was a unique challenge, but the real joy was telling my son about the new Disney film Dad helped bring to life algn the side of the road. His reaction said it all.