Working on Sky Sport's weekly marketing emails may not demand a full creative overhaul each time, but with over *10 million people receiving them*, every pixel and every update matters. These emails follow a tight, templated design! So while the layout stays largely the same, precision is everything. From updating match dates and kick-off times to swapping out players and reworking the copy, the challenge lies in getting it right fast, and fuss-free.
It’s all about high-volume, high-visibility design work.. where *consistency, speed, and accuracy* are key. A real test of design discipline, and one I’ve come to appreciate deeply as part of the wider Sky Creative machine.
Info
-
ClientSky Creative - Through The Line Department
-
Year2021 - Present
-
RoleDigital Design
-
Website
"It’s all about high-volume, high-visibility design work... where *consistency, speed, and accuracy* are key. A real test of design discipline and one I’ve come to appreciate deeply as part of the wider Sky Creative machine."
Thanks to Sky
Motion Design